MKTG, 10 edition (New, Engaging Titles from 4LTR Press) by Charles W. Lamb and Joe F. Hair
English | 2016 | ISBN: 130563182X | 392 pages | PDF | 107 MB
Through ongoing research into students' workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress.